Many businesses agree that we are in uncharted waters, facing an unprecedented crisis that is constantly evolving. We certainly don’t have all the answers, but there are a few things we are recommending for our clients that we’d like to share.
During any crisis, it’s essential to evaluate which digital marketing channels you should be leveraging and which you should be pulling back on. We don’t have a one-size-fits-all strategy. However, there are some areas most brands can quickly evaluate to determine where you need to put time and energy.
Assuming you aren’t a food delivery or essential good brand, there are a few tactics that make sense to work on right now. There are some big opportunities to get the foundation of your market in better shape so that you are ready to hit the ground running when the crisis begins to fade. Additionally, we are seeing a huge increase in research-based search. Focusing on creating and promoting educational content can be a potent tool right now.