why are most marketing agencies so bad?
The truth is because they’re afraid to position themselves.
Agencies fear that positioning will limit their opportunity. They become trapped in thinking that if they specialize in the services they provide, they’re stuck in a box.
They risk the chance to work on different projects.
When you’re perceived as a commodity, you can’t charge a premium for your work because you’ve become indistinguishable from other agencies.
Start with being honest about what you’re good at and what you’re not good at.
Lastly, if you’re feeling stuck on how to identify your strengths, reach out to your friends and network for help. Ask for honest feedback about what your friends or colleagues think are your biggest strengths. You’ll want to ask at least 5-10 people because not everyone will give you an in-depth answer.
But you’ll probably be surprised at some of the thoughtful insights you DO hear about your best traits.